Virtually every business, organization or office uses promotional products on a daily basis. Some may consume these products, while others use them to get a message, name brand or promote a service to their customers or prospects. A promotional product is any item that can be imprinted with a logo or a message to give away for free. Whatever the application, promotion is a vital part of increasing awareness and generating goodwill for any company.
Our goal in this printing segment is to provide solid promotional ideas and products to maximize the dollars our customers spend in their marketing efforts. Whether you are rewarding or reminding your customer or employee, don’t make the promotional giveaway a throwaway. The promotional market can make one dizzy trying to find which of the hundreds of thousands of items is right for the application. Customers rely on Excel Graphic Services to help target their audience, communicate the message and stay in budget. Our ability to ask the right questions and understand the needs of the end user, your customer, sets Excel apart from other suppliers After all we have fifteen years of providing printed solutions to businesses with innovation and creativity.
At Excel, we also have the unique ability and talent of bringing together our commercial and promotional printing capabilities thru the design of a product or marketing program. For example, the project may include a custom die cut folder, printed full color with multiple brochure inserts for specific information. To coincide with the inserts there could be a 4-month post card direct mailing to supplement the information in ‘bite size’ portions. Then the company’s sales team would be given a promotional piece, such as a Lego puzzle or some other building block item to aid in the ‘putting together’ of the programs features and components. Our creative art department would design each of these pieces with the customers marketing team to insure that the message is clear, detailed and fits their goal for response.
For simplicity we have broken down the promotional printed market into 5 segments. They are as follows:
- Desk Top and Office Products: Including writing instruments, computer accessories, note pads, clocks, calculators, desk accessories, key chains, magnets, stress relievers, mugs
- Wearable: This would include hats, T-shirts, golf and casual wear, sweaters, jackets, children’s wear, bags, umbrellas
- Premiums and Incentives: Trophies, plaques, award certificates, Crystal
- Marketing Accessories
- Trade Shows: Banners, Frisbees, novelty items, totes